When I began as a film maker, I often heard the admonition “Shoot. Every day.” There is a lot of wisdom in this. The more you do something, the more mistakes you make, the more you learn, the better you become. There is merit in doing the stuff. Putting in the reps. But after a […]
My friend, David Phillips, shared this story with me. Our conversation centered around how people connect and the underlying neurology that enables emotional and spiritual connection between people. As he recounted the story, I marveled at the power of story to connect strangers with one another. That Couple Came In… Mark manages a Tiffany’s Jewelry […]
Haircut Roulette I have two simple criteria: cut my hair the way I like it, then, when i come back the next time, repeat the cut. Simple, right? Nope. Getting a haircut has been like playing roulette. Spin the wheel and maybe…MAYBE get lucky. Unfortunately, the odds are not in our favor. I’ve been to […]
Story Vs. Marketing My friend Paul insisted I look at the story. “It’s in there. Really.” I shook my head in disbelief. “Marketing is a by the numbers affair.” I countered. “And while simply listing the features is usually weak, showing the benefits of those features is the strongest way to persuade.” “That’s what everyone […]