Ok, there’s more than ONE secret to good video. But miss this one, and your customer testimonial video will fall flat. Guaranteed.
So what’s the secret?
Think about it. We expect good video with good sound. If the sound is bad, we reject the video as low quality. Conversely, even if the video is bad, if the sound is good, we accept the video as better quality. Bad video with bad sound just doesn’t have a chance. Here’s a couple of examples:
So how do you make sure your video has good sound? Look for future posts detailing the different ways to capture good audio for your videos.