Thursday, April 24, 2014



Catch My Tweets

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I tweeted about an article that presented three videos as examples of good storytelling. The next day, Karen Dietz quoted my tweet, stating that “these were disappointing.”

In an article, she explained the videos were not stories, but profiles. I saw the quote and the article. At first, I thought wondered what she was on about. Until I looked at the videos again

She was right. Poop.

Here I am, Pronoya Video, with a simple mission statement -- tell your story. And I didn’t even recognize that the videos weren’t stories. Oi! Very embarrassing.

So I decided to get out my camera and respond to this fiasco. This is my story.

In a related article, here's a fantastic infographic detailing the difference between story and corporate speak.

Category: General

girl on phone


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