I tweeted about an article that presented three videos as examples of good storytelling. The next day, Karen Dietz quoted my tweet, stating that “these were disappointing.”
She was right. Poop.
Here I am, Pronoya Video, with a simple mission statement -- tell your story. And I didn’t even recognize that the videos weren’t stories. Oi! Very embarrassing.
So I decided to get out my camera and respond to this fiasco. This is my story.
In a related article, here's a fantastic infographic detailing the difference between story and corporate speak.